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New GB-wide Campaign Highlights Red Meata s Positive Health Role

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A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet was launched earlier this week (3 December) by Great Britain’s three red meat organisations.

The campaign from the joint-funded programme by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru (HCC) – Meat Promotion Wales and Quality Meat Scotland (QMS), has launched across England, Wales and Scotland.

UK – A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet was launched earlier this week (3 December) by Great Britains three red meat organisations. The campaign from the joint-funded programme by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru (HCC) Meat Promotion Wales and Quality Meat Scotland (QMS), has launched across England, Wales and Scotland.

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